.sale Domain Registrationfrom £57.80/yr
Why Choose a .sale Domain?
The .sale extension was launched in 2014 by Donuts (now Identity Digital) as part of its portfolio of commerce-focused new gTLDs. The string itself is a complete English word, which means a domain like winter.sale or flash.sale reads as a finished phrase. It is unrestricted, so any retailer, marketplace or seasonal campaign can register one without proving membership of a trade body or commercial register.
Ideal for:
- E-commerce retailers running seasonal or clearance campaigns
- Estate agents and property listing portals
- Car dealerships and auction houses
- Independent shops launching limited-time promotions
- Marketing agencies registering campaign-specific microsites for clients
Things to know:
- Operated by Identity Digital (formerly Donuts), one of the largest new gTLD registries.
- Unrestricted — anyone, anywhere can register, with no documentation required.
- Some short, dictionary-word and high-traffic terms are classified as premium by the registry and carry higher registration and renewal fees.
- Registration terms run from 1 to 10 years.
Creative .sale Domain Ideas
- BlackFriday.sale — landing page for an annual promotion
- Sneaker.sale — clearance shop for limited-edition trainers
- Estate.sale — listings site for probate and estate auctions
- Boxing.sale — Boxing Day deals microsite for a UK retailer
- Garage.sale — community marketplace for second-hand goods
- Sample.sale — fashion brand pop-up announcing seasonal sample events
Frequently asked questions about .sale
Anyone. The .sale registry has no eligibility restrictions, so individuals, sole traders, limited companies and international businesses can all register one. You do not need to prove that you operate a retail business or hold a sales licence — registration is open on a first-come, first-served basis.
You can register a .sale domain for any term between one and ten years, and renew it for a further one to ten years at any time before it expires. Many retailers register for the longer terms when building a permanent campaign hub, and shorter terms for one-off promotional sites.
Yes. The registry classifies certain short, generic and high-demand names as premium, meaning they carry a higher one-off registration fee and often a higher annual renewal too. The domain search widget will show the live price for any name you check, including any premium tier applied by the registry.
Yes. As long as the domain is at least 60 days old, not within 60 days of a previous transfer, and unlocked at your current registrar, you can transfer it in using the EPP authorisation code. The transfer adds one year to the existing expiry date, so you do not lose any time you have already paid for.
You get a renewal grace period of around 30 days where you can renew at the standard price. After that, the domain enters a redemption period of roughly 30 days where it can still be recovered, but a registry restoration fee applies. Once redemption ends, the domain is released back to the public pool.