.boutique Domain Registrationfrom £50.40/yr
Why Choose a .boutique Domain?
The .boutique extension launched in 2014 as part of ICANN's new gTLD programme and is operated by Donuts (now Identity Digital). The word itself signals small-scale, curated, and personal — exactly the qualities that distinguish independent retailers from mass-market platforms. It's unrestricted, so any small shop, designer, or specialist seller can register one, and it pairs naturally with shop names that already use the word "boutique" in their branding.
Ideal for:
- Independent fashion and clothing stores
- Curated homeware and lifestyle shops
- Bespoke jewellery designers and makers
- Hotels and guest houses positioning as boutique stays
- Artisan food, wine, and gift retailers
Things to know:
- Unrestricted — anyone, anywhere can register a .boutique domain.
- Operated by Identity Digital (formerly Donuts), one of the largest new gTLD registries.
- Some short, generic, or high-demand keywords are reserved as premium names and carry higher registration and renewal fees.
- Standard 1-10 year registration terms apply.
Creative .boutique Domain Ideas
- Linen.boutique — a small-batch homeware shop selling Belgian linen bedding
- Roseanna.boutique — a designer's named-label womenswear store
- Cotswold.boutique — a regional gift shop showcasing local makers
- Velvet.boutique — a vintage clothing dealer specialising in evening wear
- Harbour.boutique — a coastal hotel marketing itself as a boutique stay
- Bramble.boutique — an artisan jam and preserves brand
Frequently asked questions about .boutique
Anyone. The .boutique extension is unrestricted, with no requirement to prove you run a retail business or operate from a particular country. Independent shops, designers, hoteliers, and personal brands all use it freely. You don't need a trade licence or industry membership to register one.
You can register a .boutique domain for between one and ten years in single-year increments. Registering for multiple years up front locks in continuity for your shop and means one less renewal to remember. You can also extend the term at any point during the registration.
Yes. If your .boutique is currently with another registrar, you can transfer it across provided it's older than 60 days, unlocked, and you have the authorisation code from your current provider. The transfer adds a year to your existing registration term, so you don't lose any time you've already paid for.
Yes. The registry classifies certain short, generic, or commercially desirable names as premium tier, which carries a higher registration fee and a matching premium renewal each year. The domain search will flag any premium pricing before you commit, so there are no surprises at checkout.
After expiry there's a grace period of around 30 days during which you can renew at the standard rate. After that, the domain enters a redemption period with a higher recovery fee, and eventually drops back to the public pool. We send renewal reminders well in advance to help you avoid losing the name.