.fashion Domain Registrationfrom £50.40/yr
Why Choose a .fashion Domain?
The .fashion extension launched in 2014 as part of ICANN's new gTLD programme and is operated by Dog Beach, LLC (a Registry Services subsidiary). It was created specifically for the apparel and style industry — designers, retailers, magazines, bloggers and stylists who want a domain that says exactly what they do. Unlike crowded namespaces where the good names went years ago, .fashion still has plenty of short, descriptive terms available, making it useful for both established labels and newer brands.
Ideal for:
- Independent fashion designers and ateliers
- Online clothing boutiques and concept stores
- Fashion bloggers, influencers and editorial sites
- Stylists, personal shoppers and image consultants
- Trade publications and industry directories
Things to know:
- Unrestricted — anyone, anywhere can register, with no industry credentials required.
- Some shorter, high-demand terms are designated as premium names by the registry and carry higher registration and renewal fees.
- Standard ICANN policies apply, including the 60-day transfer lock after registration.
Creative .fashion Domain Ideas
- Atelier.fashion — a directory of independent couture houses
- Sustainable.fashion — editorial site covering ethical labels
- Vintage.fashion — curated marketplace for archive pieces
- StreetStyle.fashion — photography blog from global fashion weeks
- BridalCouture.fashion — portfolio site for a wedding designer
- MensWear.fashion — tailoring and menswear retailer
Frequently asked questions about .fashion
Anyone. The .fashion namespace is unrestricted, so individuals, sole traders, limited companies and international buyers can all register without proving any link to the fashion industry. You don't need a trade licence, design portfolio or VAT registration to qualify, which makes it equally suitable for a global label or a personal styling blog.
You can register a .fashion domain for between one and ten years in single-year increments. Choosing a longer term locks in continuity for your brand and reduces the chance of accidentally letting it lapse. You can also renew at any point during the registration period to extend the expiry date further into the future.
Yes. To transfer a .fashion domain, make sure it's at least 60 days old, unlock it at your current registrar, disable WHOIS privacy temporarily and obtain the EPP authorisation code. Start the transfer at our end, approve the confirmation email, and the domain will move across — typically within five to seven days — with a year added to the expiry.
After expiry the domain enters a roughly 30-day grace period during which you can renew at the standard price. It then moves into a redemption period of around 30 days where recovery is possible but incurs a registry redemption fee. After that the name is released back to the public pool and anyone can register it.
Yes. The registry has classified a portion of short, generic and high-value terms as premium names. These carry higher one-off registration fees and, in most cases, higher annual renewal fees that continue for the life of the domain. Our search tool flags any premium pricing before you check out, so there are no surprises.