.luxury Domain Registrationfrom £53.36/yr
Why Choose a .luxury Domain?
The .luxury extension launched in 2014 and is operated by Luxury Partners LLC, a registry purpose-built to serve the high-end goods and services market. Unlike most new gTLDs, .luxury was conceived as a curated space for premium brands, with the registry historically applying review processes to keep the namespace credible. It signals price tier and positioning instantly, which is useful when your domain itself needs to communicate exclusivity before a visitor reads a single word of copy.
Ideal for:
- High-end fashion houses and bespoke tailors
- Luxury watch and jewellery retailers
- Yacht charter companies and private aviation operators
- Premium concierge and lifestyle management services
- Boutique hotels, villas, and five-star resorts
Things to know:
- Unrestricted in practice — anyone can register, though the registry positions the TLD for genuine premium brands.
- Wholesale pricing on .luxury sits well above standard gTLDs, so expect a higher annual cost than .com or .shop.
- Premium-tier names (single words, common categories) are often reserved by the registry at elevated prices.
- Renewals are charged at the same higher tier each year — factor that into long-term budgeting.
Creative .luxury Domain Ideas
- Atelier.luxury — bespoke fashion and made-to-measure tailoring
- Mayfair.luxury — concierge service for high-net-worth clients in central London
- Charter.luxury — private yacht and jet booking platform
- Estates.luxury — prime residential property listings
- Cellar.luxury — fine wine merchant and investment-grade collections
- Maison.luxury — heritage perfume or jewellery brand storefront
Frequently asked questions about .luxury
Registration is open to anyone, with no formal eligibility checks for most names. The registry, Luxury Partners LLC, positions the extension for premium brands and businesses, but you do not need to prove you sell luxury goods. Individuals, agencies, and companies anywhere in the world can register, subject to standard ICANN rules.
You can register a .luxury domain in one-year increments, typically up to a maximum of ten years at a time. Locking in multiple years upfront protects you against renewal price changes and ensures the name stays in your control without needing annual action. You can extend the registration at any point during the term.
The registry sets a premium wholesale fee for .luxury to reflect its positioning as a high-end namespace. That fee applies to both new registrations and renewals, so the higher price recurs every year. Some particularly desirable names are also classified as registry premiums and carry an even higher tier of pricing set individually by the registry.
Yes. If your .luxury is registered with another registrar, you can transfer it across by unlocking the domain at your current provider, requesting the EPP authorisation code, and starting the transfer with us. The transfer extends your registration by one year. The domain must be at least 60 days old and not within 60 days of a previous transfer.
After expiry the domain enters a renewal grace period during which you can still renew at the standard price. If that lapses, it moves into a redemption period where recovery is possible but carries a substantial registry fee. After redemption ends the name is released and may be re-registered by anyone, so renew promptly to avoid losing it.