.toys Domain Registrationfrom £105.24/yr
Why Choose a .toys Domain?
The .toys extension launched in 2015 as part of ICANN's new gTLD programme and is unrestricted, meaning any retailer, manufacturer, collector or hobbyist can register one. It is one of the few extensions that names a product category directly, which makes it useful for online shops and brands whose entire identity revolves around play, collectibles or children's products. The keyword sits on the right of the dot, freeing the left side for a clear brand or category name.
Ideal for:
- Independent toy shops and boutique retailers
- Collectible figure and model brands
- Educational and STEM toy makers
- Plush, plastic and wooden toy designers
- Toy reviewers, unboxing channels and hobby blogs
Things to know:
- Unrestricted — anyone, anywhere can register a .toys domain.
- The registry reserves a tier of premium names (typically generic single words like car.toys or plush.toys) which carry higher renewal fees year on year.
- Standard registration terms run from 1 to 10 years, and the domain supports DNSSEC.
Creative .toys Domain Ideas
- Wooden.toys — heritage-style handmade toy shop
- Retro.toys — vintage and 80s/90s collectibles store
- Brick.toys — independent LEGO-compatible builder
- Learn.toys — educational toy subscription box
- Plush.toys — soft toy designer and online shop
- Indie.toys — marketplace for small-batch toy makers
Frequently asked questions about .toys
Anyone. The .toys extension is unrestricted, so individuals, sole traders, limited companies and international businesses can all register one without supplying any documentation. There are no requirements to be a toy retailer or manufacturer, which means hobbyists, reviewers, collectors and bloggers are equally welcome to use it.
You can register a .toys domain for any term between 1 and 10 years, and you can renew it indefinitely after that. Many shop owners pick a longer initial term to lock in current pricing and to avoid the risk of accidentally letting the name lapse during a busy trading period.
Yes. To transfer in, unlock the domain at your current registrar, request the EPP authorisation code, and start the transfer through our control panel. The process usually completes within 5 to 7 days, and a successful transfer adds a further year to your registration on top of any time already remaining.
After expiry the domain enters a roughly 30-day grace period during which you can renew at the standard price. It then moves into a redemption phase of around 30 days where recovery is possible but incurs a substantial redemption fee. After that the name is released and may be picked up by anyone, including drop-catchers.
Yes. The .toys registry supports DNSSEC, which you can enable to cryptographically sign your DNS records and protect against spoofing. WHOIS privacy is also available so your personal contact details are masked in the public WHOIS record, which is particularly useful if you are running the shop from a home address.