.plus Domain Registrationfrom £78.56/yr
Why Choose a .plus Domain?
The .plus extension launched in 2015 as part of ICANN's new gTLD programme and is operated by Identity Digital (formerly Donuts). The word "plus" suggests an upgrade, an addition, or a premium tier — which is why it works well for products with a higher-end variant, paid memberships, and add-on services. It's a short, common English word that reads naturally in branded combinations and is unrestricted, so anyone can register one.
Ideal for:
- Subscription services with paid or premium tiers
- SaaS products offering an upgraded plan
- Consultancies and agencies positioning a value-added service
- Health, fitness, and wellness brands
- Retailers running loyalty or members-only programmes
Things to know:
- Unrestricted — anyone, anywhere can register.
- Operated by Identity Digital, one of the largest new gTLD registries.
- Some short, dictionary-style, or high-value names are flagged as premium by the registry and carry higher registration and renewal fees.
- Standard ICANN policies apply, including the 60-day transfer lock after registration.
Creative .plus Domain Ideas
- Fitness.plus — a premium tier of an existing fitness app
- Members.plus — a loyalty club portal for a retail brand
- Care.plus — an extended-cover product from a healthcare provider
- Studio.plus — upgraded creative tools for designers or producers
- Coach.plus — a paid coaching add-on to a free community
- Travel.plus — a curated upgrade service from a travel agency
Frequently asked questions about .plus
Anyone can. The .plus TLD is unrestricted, so individuals, sole traders, and companies anywhere in the world are eligible without needing to prove any particular trade, location, or business activity. You don't need to operate a premium service to register one — the name is yours to use as you see fit.
You can register a .plus domain for between one and ten years in single-year increments. Choosing a longer term locks in the name for that period, but renewal pricing can change between cycles, so it's worth keeping an eye on your renewal date regardless of how far ahead you've paid.
Yes. As long as the domain is at least 60 days old, isn't within 60 days of a previous transfer, and is unlocked at your current registrar, you can move it across. You'll need the EPP authorisation code from your existing provider. Transfers add a year to the registration term in most cases.
Yes. The registry classifies a portion of short, generic, or dictionary-style .plus names as premium, which means they carry higher registration fees and, in many cases, higher annual renewal fees too. Our search tool will flag any premium pricing before you commit, so there are no surprises at checkout.
After expiry there's a grace period during which you can renew at the standard price. After that, the domain enters a redemption phase where recovery is still possible but carries an additional registry fee. If you don't act in time, it's eventually released back to the public pool and anyone can register it.