.baby Domain Registrationfrom £115.62/yr
Why Choose a .baby Domain?
The .baby TLD launched in 2017 and was acquired by Johnson & Johnson before being transferred to its current operator. It targets the parenting, infant care, and maternity sectors — one of the largest consumer categories online. Because the keyword is universally understood across languages, .baby works equally well for global brands and small independents serving new parents, expectant mothers, and the wider family market.
Ideal for:
- Baby clothing and apparel brands
- Parenting blogs and pregnancy advice sites
- Nursery furniture and accessory shops
- Maternity and postnatal care services
- Baby food, formula, and weaning brands
Things to know:
- Unrestricted — anyone, anywhere can register a .baby domain, regardless of whether you sell baby products or run a personal family site.
- The registry reserves a tier of premium names (common words like shop.baby or names.baby) that carry higher annual fees set at the registry level.
- Standard ICANN policies apply, including the 60-day transfer lock after registration and the standard redemption grace period after expiry.
Creative .baby Domain Ideas
- Tiny.baby — boutique newborn clothing label
- First.baby — guide for first-time parents
- Sleep.baby — infant sleep coaching service
- Organic.baby — natural baby food brand
- Bump.baby — pregnancy and maternity blog
- Hello.baby — birth announcement and photography platform
Frequently asked questions about .baby
Registration is open to everyone with no eligibility checks. You don't need to prove you sell baby products or run a parenting business. Individuals, small shops, bloggers, and global brands can all register a .baby domain on a first-come, first-served basis.
You can register a .baby domain for any term between one and ten years. Many owners pick a longer registration period to lock in a name they plan to build a long-term brand around, and you can renew at any time before expiry to extend the term.
Yes. As long as your domain is more than 60 days old, isn't within 60 days of a previous transfer, and isn't locked at your current registrar, you can transfer it across. You'll need the EPP authorisation code from your existing registrar to start the process.
After expiry the domain enters a renewal grace period during which you can still renew at the standard price. If you miss that window it moves into the redemption period, where recovery costs significantly more. After roughly 30 further days the name is released and anyone can register it.
Yes. The registry classifies a portion of dictionary words and short, high-demand names as premium. These have higher registration and renewal fees set by the registry rather than the registrar. Our domain search will show the live price for any name you check before you commit.