.pizza Domain Registrationfrom £97.84/yr
Why Choose a .pizza Domain?
The .pizza extension launched in 2014 as part of ICANN's new gTLD programme and is operated by Donuts (now Identity Digital), the same registry behind hundreds of food and lifestyle TLDs. It's unrestricted, so any pizzeria, food blogger, delivery app or pizza enthusiast can register one. The name does the heavy lifting: a single word tells visitors exactly what you sell, which works particularly well for independent shops competing against generic .com aggregators in local search.
Ideal for:
- Independent pizzerias and wood-fired restaurants
- Pizza delivery and ordering apps
- Food bloggers and recipe sites focused on pizza
- Frozen pizza brands and home-kit subscriptions
- Pizza festivals, competitions and review sites
Things to know:
- Unrestricted — anyone, anywhere can register a .pizza domain. No proof of food business required.
- Operated by Identity Digital, one of the largest new gTLD registries.
- Some short, generic terms (like single dictionary words) are flagged as premium by the registry and carry higher renewal fees — these are shown clearly at checkout.
Creative .pizza Domain Ideas
- Nonna.pizza — family-run Neapolitan restaurant
- Slice.pizza — by-the-slice takeaway counter
- Sourdough.pizza — long-fermentation pizza blog
- Order.pizza — local delivery aggregator
- Brooklyn.pizza — New York style chain
- Friday.pizza — weekly meal-kit subscription
Frequently asked questions about .pizza
Anyone. There are no eligibility restrictions on .pizza, so you don't need to own a pizzeria or be in the food trade to register one. Restaurants, bloggers, delivery services, frozen-pizza brands and individuals are all welcome to register, subject to standard ICANN rules and the registry's acceptable-use policy.
You can register a .pizza domain for between one and ten years at a time. We recommend registering for multiple years where budget allows, as it protects you from forgetting a renewal and locks the domain in under your name for longer. You can renew or extend at any time during the term.
Yes. To transfer in, unlock the domain at your current registrar, request the EPP authorisation code, and start a transfer with us using that code. The transfer typically completes within five to seven days and adds a year to your existing registration period, so you don't lose any time you've already paid for.
Yes. The registry classifies certain short, high-demand or dictionary terms as premium names, and these have higher registration and renewal prices set by the registry rather than us. The price you see in our search tool is always the final price, including any premium tier, so there are no surprises at checkout.
After expiry the domain enters a roughly 30-day renewal grace period during which you can renew at the standard price. After that it moves into a 30-day redemption period with a higher restoration fee. If still unrenewed, it's released back to the public pool after a short pending-delete phase, usually around 75 days from expiry in total.