.now Domain Registration
Why Choose a .now Domain?
The .now extension is operated by Amazon Registry Services and was delegated in 2015 as part of the new gTLD programme. It conveys urgency, immediacy and present-tense action — useful for live products, real-time services, and time-sensitive launches. Unlike many Amazon-controlled extensions, .now is generally available for open registration, making it a practical fit for any project where speed and availability are central to the message.
Ideal for:
- On-demand delivery and logistics services
- Real-time booking, ride-hail and appointment platforms
- Live streaming channels and breaking-news sites
- Flash sales, time-boxed campaigns and product launch pages
- Status pages and uptime dashboards
Things to know:
- Operated by Amazon Registry Services under ICANN's new gTLD programme.
- Unrestricted — anyone, anywhere can register, with no business or location requirements.
- Some short, common dictionary words are designated as premium and carry higher registry pricing.
- Standard ICANN policies apply, including the 60-day transfer lock after registration.
Creative .now Domain Ideas
- Delivery.now — same-hour courier service
- Book.now — instant restaurant or hotel reservations
- Watch.now — live streaming platform landing page
- Status.now — public uptime and incident dashboard
- Hire.now — on-demand freelance marketplace
- Launch.now — countdown and pre-order page for product drops
Frequently asked questions about .now
Registration is unrestricted. Individuals, sole traders and companies anywhere in the world can register a .now domain without needing to prove eligibility, location or trade mark rights. You will need to provide accurate registrant contact details to comply with ICANN's WHOIS requirements, but there are no industry or residency conditions to satisfy.
You can register a .now domain for any term between one and ten years, and renew in the same range. Many customers choose multi-year registrations to lock in continuity for time-sensitive services and to avoid the risk of an expiry interrupting a live product. Renewals can be set to automatic at any time.
Yes. As long as the domain is at least 60 days old, unlocked at your current registrar, and you have the authorisation code (EPP code), you can transfer it across. The incoming transfer adds one year to the existing expiry date, so you do not lose any time you have already paid for.
Yes. Free WHOIS privacy is included where the registry permits it, which masks your personal contact details in public WHOIS records. You also get full DNS management, URL and email forwarding, and DNSSEC support, so you can point the domain at any host or email provider you choose.
After expiry the domain enters a renewal grace period of around 30 days during which you can renew at the standard price. It then moves into a redemption period of roughly 30 days, where recovery is possible but incurs a registry redemption fee. After that it is released and may be re-registered by anyone.