.it Domain Registrationfrom £28.16/yr
Why Choose a .it Domain?
The .it extension is the country-code domain for Italy, managed by Registro.it, a registry run by the IIT-CNR research institute in Pisa since 1987. Beyond its national role, .it has become a popular choice worldwide because it forms a natural English suffix — perfect for verbs and instructions. It carries genuine weight inside Italy for SEO and consumer trust, while offering creative naming options for everyone else.
Ideal for:
- Italian businesses, shops and restaurants targeting local customers
- Tourism and travel sites focused on Italy
- Tech products and apps using verb-style names (find.it, do.it, try.it)
- Italian expats, food bloggers and cultural sites
- Designers, fashion houses and creative studios
Things to know:
- Eligibility is open to individuals and organisations based in any country within the European Economic Area, plus Switzerland, Norway, San Marino and Vatican City. You'll need to provide a valid tax code or VAT number during registration.
- Registrations are typically for one year at a time and can be renewed up to a maximum of ten years total.
- Registro.it operates a dispute resolution procedure for trademark conflicts, and the registry maintains strict WHOIS data accuracy requirements.
Creative .it Domain Ideas
- Book.it — booking platform or reservation app
- Trattoria.it — restaurant directory or independent eatery
- Find.it — search tool or local discovery service
- Milano.it — city guide or regional news site
- Ship.it — logistics startup or developer deployment tool
- Gelato.it — artisan ice cream brand or food blog
Frequently asked questions about .it
Registration is open to individuals and organisations resident in any country within the European Economic Area, as well as Switzerland, Norway, San Marino and Vatican City. You'll need to supply a valid identification number such as a tax code or VAT number. Non-EEA applicants outside these listed countries are not eligible under current Registro.it rules.
You can register a .it domain for one year initially, and renew annually thereafter. Total registration cannot exceed ten years from the original registration date. Renewals are straightforward and we'll send reminders before your domain expires so you have plenty of time to act.
Yes. To transfer a .it domain you'll need an AuthInfo code (also called an authorisation code) from your current registrar, and the domain must be unlocked. Transfers usually complete within a few days. The domain's expiry date is preserved during the move, so you don't lose any registration time.
After expiry you enter a redemption period of around thirty days during which you can still renew the domain, sometimes with an additional fee. After that the domain is released and becomes available for general registration again. We'll send multiple renewal reminders to help you avoid losing the name.
Yes. Search engines treat .it as a geographic signal for Italian audiences, which can boost rankings for users searching from Italy or in Italian. If your target market is Italy, a .it domain typically performs better locally than a generic gTLD and signals to visitors that your business is genuinely connected to the country.